Referral management for accountancy firms

Referral Management for Accountants

For accountancy firms, referrals are often the lifeblood of sustainable growth. Yet many practices have built up valuable professional relationships over years — with solicitors, financial advisers, and other professionals — without any structured way to analyse, consolidate, or leverage them effectively.

Compliance

Fee disclosures, client consent, ICAEW/ACCA audit trails

Opportunities

Accountancy firms that implement a structured referral strategy unlock significant opportunities:

• Analyse and centralise your network: Bring together all the professional relationships across your firm into one visible, auditable system
• Build a trackable process: Create a repeatable workflow for making and receiving introductions that everyone in the firm can follow
• Commercialise your relationships: Understand the true revenue value of your referral partnerships and identify where to invest your time
• Strengthen key partnerships: Keep referral partners informed automatically, building trust and encouraging reciprocity
• Prove compliance effortlessly: Document every introduction with proper consent and audit trails for ICAEW/ACCA requirements

Common Pain Points

• Scattered introductions: Referrals happen over email with no central record — you can't see what's been sent, to whom, or what happened next
• Compliance risk: Fee disclosures, client consent, ICAEW/ACCA audit trails — it's hard to prove you're doing it right without a proper system
• No visibility of value: You're making introductions that generate revenue for partners, but you can't track the commercial value or prove ROI
• Relationship leakage: Good relationships go cold because there's no systematic follow-up or visibility
• Fee-sharing complexity: Managing commissions and splits manually leads to errors and disputes

Key Referral Partners

• Solicitors
• Financial advisers
• Mortgage brokers
• Wealth managers
• Insurance brokers